Farmers in the spotlight

An article titled "Want to Earn More than a Banker? Become a Farmer!" in last week's Time caught my attention. Written by Steve Gandel, the article highlights an agricultural revival in the US that hasn't occurred in decades. Gandel also notes that the upswing could create opportunities in developing markets overseas:

"The average American consumes about 250 lb. (113 kg) of meat a year. The average Indian eats less than 10 lb. (4.5 kg) a year. In China, it's more like 100 lb. (45 kg). Which means there's a lot of room for growth. Half of U.S. corn production goes to feed cattle, pigs and poultry, which drives up demand for grain."

While it's obvious the two most populous nations in the world could consume more American meat, India's "room for growth" might be a lot more complicated than it appears. 

Gandel definitely did more homework on this topic than I did, but having just visited India and seen first hand the eating habits in Bombay, I don't believe Indians will be consuming even 50 pounds of meat anytime soon.